Animation and consultation help gain permission for a £30m pleasure beach casino

May 1, 2012

Pleasure and Leisure Property Corporation (PLPC), owners of Great Yarmouth Pleasure Beach, has been awarded the licence to build a casino in the seaside town. Wagstaffs Design worked with PLPC on their public consultation and 3D visualisation of this exciting new development. The casino will form an integral part of a new leisure and entertainment complex called The Edge, designed by architects, Collado Collins.

Click on the CGI below to take a look at our animation of The Edge development.

The Edge, Great Yarmouth

Expected to create about 1,000 jobs, it will include restaurants, bars, a bowling alley, eight-screen Odeon cinema, six-storey budget hotel and a multi-storey car park.

Bond Street station funding secured and shortlisted for LTA technology award too!

March 22, 2012

When London Underground Limited (LUL) needed to secure funding to deliver the proposed capacity enhancement scheme for Bond Street underground station, we developed a CG film to help secure this important internal buy-in.

View the film

Together with transport planners, SKM Colin Buchanan, we married quantitive analysis and 3D visualisation to demonstrate potential impact on day to day operations.

The work took outputs from detailed Legion pedestrian modelling to help accurately portray how increasing passenger numbers lead directly to increased delay and congestion in Bond Street station. What was particularly insightful was the way the 3D outputs were produced into a concise visual narrative that was accessible to a very broad range of stakeholders. Sandra Weddell, Transport Modelling Manager, LUL

Shortlisted for Excellence in Technology in London Transport Awards 2012

Wagstaffs Design creates sales & marketing brand strategy for L&Q’s Albany Place

February 29, 2012

We can reveal that we have been working with London’s leading housing association, London & Quadrant, on the advertising and marketing of their latest residential development, Albany Place in Southwark, South London.

It’s big news for us but even bigger for London’s housing market as it’s the first stage of the regeneration of the Aylesbury Estate – known for Tony Blair’s 1997 election ‘forgotten people’ speech and for the Channel 4 ident showing the run down estate as it was.

We have worked with L&Q’s marketing team to create a brand identity for the whole of Albany Place and the two private sale developments, which we have named Burgess Terrace and Ruskin Walk, recognising the site’s proximity to Burgess Park and as a nod to the famed art critic, John Ruskin, who hails from Southwark.

As a new development in a highly accessible zone 1/2 location, close to so many amenities and with Central London on the doorstep, our chosen design route incorporated the strapline, ’Close to Everything’.

Albany Place Hoardings

With the hoardings now up, we are now working on the marketing material to support the forthcoming sales campaign. The website is under construction but people can already register their interest in the apartments www.albany-place.com

Albany Place Registration Website

We have also developed CGI marketing images to really ‘sell’ the new development – our strategy is helping to change the perception of the Aylesbury Estate. We want to show that it is becoming a great place for everyone to live and enjoy – a fantastic location in one of London’s up and coming areas.

Everything we are doing, from the hoardings to the CGIs to the sales suite, has this message at its heart. It’s a challenging and exciting project for all involved and we will keep you updated as the marketing strategy progresses and the sales start!

Computer imagery shows off London’s Emirates Air Line

October 11, 2011

Brand new CGI reveals what the River Thames Emirates Air Line crossing will look like when it is completed next year. This has attracted major national and international press coverage.

http://www.youtube.com/user/WagstaffsDesign?feature=mhee#p/u/2/Q7qqEAlwKPo

Wagstaffs developed the storyboard, modeled the environment and produced the movie, showcasing the £60 million project on behalf of our client, DLR.

Due to be completed next summer, Emirates Air Line will link the O2 arena with the ExCel conference centre. Emirates Air Line was designed by Wilkinson Eyre Architects and engineered by Expedition.

Wagstaffs Design has moved to Utopia

May 23, 2011

Last week saw the big move to our new London studio – we are now based in Utopia Village, in the heart of Primrose Hill!

You can find our new London Studio at:

Unit 10b

Utopia Village

7 Chalcot Road

London

NW1 8LH

Tel: 020 7916 1111

All our emails remain the same but our telephone number has changed so make a note of it!

A delightful 7 minutes walk from Chalk Farm underground station

Feel free to give us a call and come and see our new studio for yourself.

Oman desert hotel 3D win

March 23, 2011

Wagstaffs Design has recently helped win a competitive bid in Oman.

Our 3D image of the 5 star Boutique Hotel which forms part of a wider masterplan of Project Salalah in the Southern Oman province of Dhofar, helped to secure the winning bid for top hotel and resort architects, Studio BG.

The hotel is strategically set on a cliff edge location overlooking the magnificent landscape. The hotel will include 85 exclusive suites and villas, two restaurants, a spa and a cliff edge terrace bar.

3D ‘super hospital’ planning success

March 8, 2011

Planning consent has been granted for Scotland’s largest hospital. Here at Wagstaffs, we worked on a selection of still 3D visuals for the Nightingale Associates-designed £840 million ‘super hospital’ in Glasgow city centre.

The new 170,000 sq m South Glasgow Hospital Campus will be one of the largest hospitals ever commissioned to be built in the UK, and will centralise acute services currently provided by three different hospitals – providing 1,100-bed adult hospital; 250-bed children’s hospital; laboratory facilities and support accommodation.

3D image shows new and improved Denmark Hill station

February 9, 2011

We have just worked with Network Rail to produce a 3D image of Denmark Hill station, to show how the station is going to be made more accessible for travellers as part of the government’s £370million Access for All programme.

A 3D visualisation of how Denmark Hill station could look

The image, unveiled last week, showed a new footbridge and lifts planned for Denmark Hill, which will create a step-free route between the station entrance and all four platforms.

An overview of the project is being exhibited at Kings College and Maudsley hospitals. For more information click here.

Branding and website for winning Crossrail tunnel contractor

January 4, 2011

When BAM Nuttall Ltd, Ferrovial Agroman (UK) Ltd and Kier Construction Ltd got together as joint venture team intent on winning contracts for Europe’s largest infrastructure project, they asked us to give them a strong identity and a website to promote their partnership.

Team BFK was born. The identity was built around the successful reputations of the individual businesses coming together as one, cemented by their successful partnership track record.

The BFK team have now just secured two major Crossrail tunnelling contracts, the most significant tunnel contracts to be awarded in the UK since the Jubilee Line Extension and Channel Tunnel Rail Link.

‘Jason and the team at Wagstaffs were quick to grasp a clear understanding of what we were trying to achieve as a JV and created a brand and a website that ultimately helped us to secure these great wins – thank you!’ Adrian St John, Kier

For more information click here.

3D success story in Preston

December 1, 2010

Here at Wagstaffs, we are celebrating the great news that the £700 million Tithebarn shopping centre scheme in Preston, designed by international architecture firm Building Design Partnership (BDP), has been given the green light by Communities and Local Government Secretary Eric Pickles.

Our 3D CGIs have been seen in numerous publications in print and online throughout the public inquiry – a vision of the future for Preston City Centre.