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Emirates Cable Car animation to promote tourism around London - viewed on an ipad

Project:

Emirates Airline Cable Car

Client:

TFL

Services:

  • Marketing
  • 3D Visualisation
  • Marketing

The Emirates Air Line cable car project was always going to be very ambitious and high profile. We were commissioned by TfL to produce an animation that allowed them to show the accessibility and capability of the cable cars linking Greenwich Peninsula across the Thames to the Royal Docks. Our animation was such a success that we were asked to produce a further version, showcasing Emirates as the official sponsor. The amount of press coverage that ensued was fantastic - with the film being seen by a worldwide audience in the run up to the London 2012 Olympic Games.

Emirates Cable Car still - London
Emirates Cable Car still - London
Emirates Cable Car storyboard and planning