Groundbreaking technology developed by Wagstaffs Design is helping international developer, Lend Lease, market the next big development in the Olympic Park.

Thanks to a brand new interactive iPad app, potential business tenants can take an in depth tour around London’s most exciting new business address, The International Quarter (TIQ).

The App is the first of its kind and packed full of great features to help you discover this new destination, including:

• View, zoom and rotate a 3D model of the area or take a guided tour around TIQ Stratford City
• 360° bird’s eye panoramic view of the area, enabling users to explore and visualise what the district will look like upon completion
• A map highlighting nearby attractions, transport, sporting venues, and community facilities allows the viewer to browse all of the amenities on offer at TIQ Stratford City
• A short animated film describing the post-Olympic goals for the Park and TIQ Stratford City.

Kevin Chapman, Head of Offices for Lend Lease said “The iPad app helps us give prospective tenants and their workforces an opportunity to explore the development first hand. It also gives us an early opportunity to show people around the site by way of a virtual tour, before live site tours start early next year after we gain full control of the site from the Olympic Delivery Authority.”

With potential business tenants demanding more sophisticated technology when making decisions about property, developers are having to adapt fast when it comes to marketing their developments. With flythroughs, users are just passengers on a journey. Now, with iPad apps using our VUITNOW software, they become the pilot.

To download this free app click here.

Filed under: 3D, Announcements, App, London, VUitNOW, Wagstaffs 3D, Wagstaffs Design

Wagstaffs Design is now developing 3D real time apps - our latest experiential app for iphones and ipads uses 3D mapping and real time gaming software to introduce users to the Innes Ruins in Australia - from the comfort of your own home.

The Innes House was built by Major Archibald Clunes Innes, an influential settler in what was to become New South Wales. The Innes Ruins app, launched this month, on behalf of the NSW National Parks and Wildlife Service, allows you to explore one of the most historic sites in Australia.

This estate, fundamental to the colonisation of Australia in the nineteenth century, is steeped in history and our app has made made the Innes Ruins accessible to anyone across the globe.

In this joint venture between Wagstaffs Design and James Brennan Associates , you can now explore the ruins from your computer, iPad or smartphone from any location - and not only walk around it, but also gain valuable insight into the bigger historical story – the life experiences, the noises and the personality of the location and its characters.

Whilst the Innes Ruins app was developed to promote this important historic site, this could equally transform the way you support the on-site experience at any given landmark or location. We can embed GPS technology in our app, so at any point a user can ask ‘where am I’ and plan a route around a site, find the nearest coffee shop, toilets, entrance, etc. It is both a way-finding tool and a leisure/education app in one.

See for yourself - download at the iTunes app store now.

Filed under: 3D, Announcements, App, VUitNOW, Wagstaffs 3D, Wagstaffs Design

Pleasure and Leisure Property Corporation (PLPC), owners of Great Yarmouth Pleasure Beach, has been awarded the licence to build a casino in the seaside town. Wagstaffs Design worked with PLPC on their public consultation and 3D visualisation of this exciting new development. The casino will form an integral part of a new leisure and entertainment complex called The Edge, designed by architects, Collado Collins.

Click on the CGI below to take a look at our animation of The Edge development.

Expected to create about 1,000 jobs, it will include restaurants, bars, a bowling alley, eight-screen Odeon cinema, six-storey budget hotel and a multi-storey car park.

Filed under: 3D

When London Underground Limited (LUL) needed to secure funding to deliver the proposed capacity enhancement scheme for Bond Street underground station, we developed a CG film to help secure this important internal buy-in.

View the film

Together with transport planners, SKM Colin Buchanan, we married quantitive analysis and 3D visualisation to demonstrate potential impact on day to day operations.

The work took outputs from detailed Legion pedestrian modelling to help accurately portray how increasing passenger numbers lead directly to increased delay and congestion in Bond Street station. What was particularly insightful was the way the 3D outputs were produced into a concise visual narrative that was accessible to a very broad range of stakeholders. Sandra Weddell, Transport Modelling Manager, LUL

Shortlisted for Excellence in Technology in London Transport Awards 2012

Filed under: 3D, Announcements, Wagstaffs 3D, Wagstaffs Design

We can reveal that we have been working with London’s leading housing association, London & Quadrant, on the advertising and marketing of their latest residential development, Albany Place in Southwark, South London.

It’s big news for us but even bigger for London’s housing market as it’s the first stage of the regeneration of the Aylesbury Estate - known for Tony Blair’s 1997 election ‘forgotten people’ speech and for the Channel 4 ident showing the run down estate as it was.

We have worked with L&Q’s marketing team to create a brand identity for the whole of Albany Place and the two private sale developments, which we have named Burgess Terrace and Ruskin Walk, recognising the site’s proximity to Burgess Park and as a nod to the famed art critic, John Ruskin, who hails from Southwark.

As a new development in a highly accessible zone 1/2 location, close to so many amenities and with Central London on the doorstep, our chosen design route incorporated the strapline, ’Close to Everything’.

With the hoardings now up, we are now working on the marketing material to support the forthcoming sales campaign. The website is under construction but people can already register their interest in the apartments www.albany-place.com

We have also developed CGI marketing images to really ‘sell’ the new development – our strategy is helping to change the perception of the Aylesbury Estate. We want to show that it is becoming a great place for everyone to live and enjoy - a fantastic location in one of London’s up and coming areas.

Everything we are doing, from the hoardings to the CGIs to the sales suite, has this message at its heart. It’s a challenging and exciting project for all involved and we will keep you updated as the marketing strategy progresses and the sales start!

Filed under: 3D, London & Quadrant, Residential marketing, Wagstaffs Design

Brand new CGI reveals what the River Thames Emirates Air Line crossing will look like when it is completed next year. This has attracted major national and international press coverage.

http://www.youtube.com/user/WagstaffsDesign?feature=mhee#p/u/2/Q7qqEAlwKPo

Wagstaffs developed the storyboard, modeled the environment and produced the movie, showcasing the £60 million project on behalf of our client, DLR.

Due to be completed next summer, Emirates Air Line will link the O2 arena with the ExCel conference centre. Emirates Air Line was designed by Wilkinson Eyre Architects and engineered by Expedition.

Filed under: 3D

Wagstaffs Design has recently helped win a competitive bid in Oman.

Our 3D image of the 5 star Boutique Hotel which forms part of a wider masterplan of Project Salalah in the Southern Oman province of Dhofar, helped to secure the winning bid for top hotel and resort architects, Studio BG.

The hotel is strategically set on a cliff edge location overlooking the magnificent landscape. The hotel will include 85 exclusive suites and villas, two restaurants, a spa and a cliff edge terrace bar.

Filed under: 3D

Planning consent has been granted for Scotland’s largest hospital. Here at Wagstaffs, we worked on a selection of still 3D visuals for the Nightingale Associates-designed £840 million ‘super hospital’ in Glasgow city centre.

The new 170,000 sq m South Glasgow Hospital Campus will be one of the largest hospitals ever commissioned to be built in the UK, and will centralise acute services currently provided by three different hospitals - providing 1,100-bed adult hospital; 250-bed children’s hospital; laboratory facilities and support accommodation.

Filed under: 3D

We have just worked with Network Rail to produce a 3D image of Denmark Hill station, to show how the station is going to be made more accessible for travellers as part of the government’s £370million Access for All programme.

The image, unveiled last week, showed a new footbridge and lifts planned for Denmark Hill, which will create a step-free route between the station entrance and all four platforms.

An overview of the project is being exhibited at Kings College and Maudsley hospitals. For more information click here.

Filed under: 3D, Network Rail

Here at Wagstaffs, we are celebrating the great news that the £700 million Tithebarn shopping centre scheme in Preston, designed by international architecture firm Building Design Partnership (BDP), has been given the green light by Communities and Local Government Secretary Eric Pickles.

Our 3D CGIs have been seen in numerous publications in print and online throughout the public inquiry – a vision of the future for Preston City Centre.

Filed under: 3D