Wagstaffs has just launched a residential app and sales website as part of a large scale marketing strategy for a new north London mixed-use development.

But this is different to anything you will have seen before…

For the first time buyers can, from the comfort of their own home, walk around their potential new home in real time. No more flythroughs or still CGIs - this is the way forward for residential marketing.

Visit www.highamsgreen.co.uk to see for yourself.

The Highams Green website, on behalf of Spenhill, is just part of the wider branding and marketing strategy we have delivered on behalf of this national developer. With properties expected to be available to occupy from October 2012, the sales and marketing strategy is now underway.

Filed under: App, Residential marketing

We can reveal that we have been working with London’s leading housing association, London & Quadrant, on the advertising and marketing of their latest residential development, Albany Place in Southwark, South London.

It’s big news for us but even bigger for London’s housing market as it’s the first stage of the regeneration of the Aylesbury Estate - known for Tony Blair’s 1997 election ‘forgotten people’ speech and for the Channel 4 ident showing the run down estate as it was.

We have worked with L&Q’s marketing team to create a brand identity for the whole of Albany Place and the two private sale developments, which we have named Burgess Terrace and Ruskin Walk, recognising the site’s proximity to Burgess Park and as a nod to the famed art critic, John Ruskin, who hails from Southwark.

As a new development in a highly accessible zone 1/2 location, close to so many amenities and with Central London on the doorstep, our chosen design route incorporated the strapline, ’Close to Everything’.

With the hoardings now up, we are now working on the marketing material to support the forthcoming sales campaign. The website is under construction but people can already register their interest in the apartments www.albany-place.com

We have also developed CGI marketing images to really ‘sell’ the new development – our strategy is helping to change the perception of the Aylesbury Estate. We want to show that it is becoming a great place for everyone to live and enjoy - a fantastic location in one of London’s up and coming areas.

Everything we are doing, from the hoardings to the CGIs to the sales suite, has this message at its heart. It’s a challenging and exciting project for all involved and we will keep you updated as the marketing strategy progresses and the sales start!

Filed under: 3D, London & Quadrant, Residential marketing, Wagstaffs Design