iPad app to market Olympic Park to businesses launched

November 12, 2012

Groundbreaking technology developed by Wagstaffs Design is helping international developer, Lend Lease, market the next big development in the Olympic Park.

Thanks to a brand new interactive iPad app, potential business tenants can take an in depth tour around London’s most exciting new business address, The International Quarter (TIQ).

The App is the first of its kind and packed full of great features to help you discover this new destination, including:

  • View, zoom and rotate a 3D model of the area or take a guided tour around TIQ Stratford City
  • 360° bird’s eye panoramic view of the area, enabling users to explore and visualise what the district will look like upon completion
  • A map highlighting nearby attractions, transport, sporting venues, and community facilities allows the viewer to browse all of the amenities on offer at TIQ Stratford City
  • A short animated film describing the post-Olympic goals for the Park and TIQ Stratford City.

Kevin Chapman, Head of Offices for Lend Lease said “The iPad app helps us give prospective tenants and their workforces an opportunity to explore the development first hand. It also gives us an early opportunity to show people around the site by way of a virtual tour, before live site tours start early next year after we gain full control of the site from the Olympic Delivery Authority.”

With potential business tenants demanding more sophisticated technology when making decisions about property, developers are having to adapt fast when it comes to marketing their developments. With flythroughs, users are just passengers on a journey. Now, with iPad apps using our VUITNOW software, they become the pilot.

To download this free app click here.

‘Try before you buy’ mobile marketing app at Highams Green residential development

September 13, 2012

Wagstaffs has just launched a residential app and sales website as part of a large scale marketing strategy for a new north London mixed-use development.

But this is different to anything you will have seen before…

For the first time buyers can, from the comfort of their own home, walk around their potential new home in real time. No more flythroughs or still CGIs - this is the way forward for residential marketing.

Visit www.highamsgreen.co.uk to see for yourself.

The Highams Green website, on behalf of Spenhill, is just part of the wider branding and marketing strategy we have delivered on behalf of this national developer. With properties expected to be available to occupy from October 2012, the sales and marketing strategy is now underway.

Experiential 3D apps - the future of marketing sites and buildings

May 24, 2012

Wagstaffs Design is now developing 3D real time apps - our latest experiential app for iphones and ipads uses 3D mapping and real time gaming software to introduce users to the Innes Ruins in Australia - from the comfort of your own home.

The Innes House was built by Major Archibald Clunes Innes, an influential settler in what was to become New South Wales. The Innes Ruins app, launched this month, on behalf of the NSW National Parks and Wildlife Service, allows you to explore one of the most historic sites in Australia.

This estate, fundamental to the colonisation of Australia in the nineteenth century, is steeped in history and our app has made made the Innes Ruins accessible to anyone across the globe.

In this joint venture between Wagstaffs Design and James Brennan Associates , you can now explore the ruins from your computer, iPad or smartphone from any location - and not only walk around it, but also gain valuable insight into the bigger historical story – the life experiences, the noises and the personality of the location and its characters.

Whilst the Innes Ruins app was developed to promote this important historic site, this could equally transform the way you support the on-site experience at any given landmark or location. We can embed GPS technology in our app, so at any point a user can ask ‘where am I’ and plan a route around a site, find the nearest coffee shop, toilets, entrance, etc. It is both a way-finding tool and a leisure/education app in one.

See for yourself - download at the iTunes app store now.