Groundbreaking technology developed by Wagstaffs Design is helping international developer, Lend Lease, market the next big development in the Olympic Park.

Thanks to a brand new interactive iPad app, potential business tenants can take an in depth tour around London’s most exciting new business address, The International Quarter (TIQ).

The App is the first of its kind and packed full of great features to help you discover this new destination, including:

• View, zoom and rotate a 3D model of the area or take a guided tour around TIQ Stratford City
• 360° bird’s eye panoramic view of the area, enabling users to explore and visualise what the district will look like upon completion
• A map highlighting nearby attractions, transport, sporting venues, and community facilities allows the viewer to browse all of the amenities on offer at TIQ Stratford City
• A short animated film describing the post-Olympic goals for the Park and TIQ Stratford City.

Kevin Chapman, Head of Offices for Lend Lease said “The iPad app helps us give prospective tenants and their workforces an opportunity to explore the development first hand. It also gives us an early opportunity to show people around the site by way of a virtual tour, before live site tours start early next year after we gain full control of the site from the Olympic Delivery Authority.”

With potential business tenants demanding more sophisticated technology when making decisions about property, developers are having to adapt fast when it comes to marketing their developments. With flythroughs, users are just passengers on a journey. Now, with iPad apps using our VUITNOW software, they become the pilot.

To download this free app click here.

Filed under: 3D, Announcements, App, London, VUitNOW, Wagstaffs 3D, Wagstaffs Design

Wagstaffs Design is now developing 3D real time apps - our latest experiential app for iphones and ipads uses 3D mapping and real time gaming software to introduce users to the Innes Ruins in Australia - from the comfort of your own home.

The Innes House was built by Major Archibald Clunes Innes, an influential settler in what was to become New South Wales. The Innes Ruins app, launched this month, on behalf of the NSW National Parks and Wildlife Service, allows you to explore one of the most historic sites in Australia.

This estate, fundamental to the colonisation of Australia in the nineteenth century, is steeped in history and our app has made made the Innes Ruins accessible to anyone across the globe.

In this joint venture between Wagstaffs Design and James Brennan Associates , you can now explore the ruins from your computer, iPad or smartphone from any location - and not only walk around it, but also gain valuable insight into the bigger historical story – the life experiences, the noises and the personality of the location and its characters.

Whilst the Innes Ruins app was developed to promote this important historic site, this could equally transform the way you support the on-site experience at any given landmark or location. We can embed GPS technology in our app, so at any point a user can ask ‘where am I’ and plan a route around a site, find the nearest coffee shop, toilets, entrance, etc. It is both a way-finding tool and a leisure/education app in one.

See for yourself - download at the iTunes app store now.

Filed under: 3D, Announcements, App, VUitNOW, Wagstaffs 3D, Wagstaffs Design

When London Underground Limited (LUL) needed to secure funding to deliver the proposed capacity enhancement scheme for Bond Street underground station, we developed a CG film to help secure this important internal buy-in.

View the film

Together with transport planners, SKM Colin Buchanan, we married quantitive analysis and 3D visualisation to demonstrate potential impact on day to day operations.

The work took outputs from detailed Legion pedestrian modelling to help accurately portray how increasing passenger numbers lead directly to increased delay and congestion in Bond Street station. What was particularly insightful was the way the 3D outputs were produced into a concise visual narrative that was accessible to a very broad range of stakeholders. Sandra Weddell, Transport Modelling Manager, LUL

Shortlisted for Excellence in Technology in London Transport Awards 2012

Filed under: 3D, Announcements, Wagstaffs 3D, Wagstaffs Design

We can reveal that we have been working with London’s leading housing association, London & Quadrant, on the advertising and marketing of their latest residential development, Albany Place in Southwark, South London.

It’s big news for us but even bigger for London’s housing market as it’s the first stage of the regeneration of the Aylesbury Estate - known for Tony Blair’s 1997 election ‘forgotten people’ speech and for the Channel 4 ident showing the run down estate as it was.

We have worked with L&Q’s marketing team to create a brand identity for the whole of Albany Place and the two private sale developments, which we have named Burgess Terrace and Ruskin Walk, recognising the site’s proximity to Burgess Park and as a nod to the famed art critic, John Ruskin, who hails from Southwark.

As a new development in a highly accessible zone 1/2 location, close to so many amenities and with Central London on the doorstep, our chosen design route incorporated the strapline, ’Close to Everything’.

With the hoardings now up, we are now working on the marketing material to support the forthcoming sales campaign. The website is under construction but people can already register their interest in the apartments www.albany-place.com

We have also developed CGI marketing images to really ‘sell’ the new development – our strategy is helping to change the perception of the Aylesbury Estate. We want to show that it is becoming a great place for everyone to live and enjoy - a fantastic location in one of London’s up and coming areas.

Everything we are doing, from the hoardings to the CGIs to the sales suite, has this message at its heart. It’s a challenging and exciting project for all involved and we will keep you updated as the marketing strategy progresses and the sales start!

Filed under: 3D, London & Quadrant, Residential marketing, Wagstaffs Design

Last week saw the big move to our new London studio - we are now based in Utopia Village, in the heart of Primrose Hill!

You can find our new London Studio at:

Unit 10b

Utopia Village

7 Chalcot Road

London

NW1 8LH

Tel: 020 7916 1111

All our emails remain the same but our telephone number has changed so make a note of it!

Feel free to give us a call and come and see our new studio for yourself.

Filed under: Wagstaffs Design